There's a reason we tackle food, nutrition, grocery shopping, and data/A.I. differently. So many traditional diet management, medically tailored meals, risk assessment, telehealth, and Food as Medicine "solutions" have failed to demonstrate sustainable nutrition/health improvement and cost reduction outcomes despite tremendous investment. We figured out why same-old and mere healthy menus and recipes just aren't enough for people with specialized needs, including certain sectors in the mainstream.
My25 prevents "leakage" — those roadblocks getting in the way of sustainable change. In order to accomplish this for individuals and entire households, we address the whole person via an integrated and holistic approach. My25's various, digital Food as Medicine products propel long-lasting outcomes regarding mealtime routines, habits and behaviors.
Robust, personalized engagement results in at least two times better health and allied cost reduction outcomes. We're dedicated to highly visual interactivity with tailored, multi-media, inspirational, and educational/skill-building content . . . including rewards for knowledge gains and improvement. My25 laser focuses on buy-in and ongoing captivation, as well as galvanizing associated stakeholders. Everyone (such as associated family members, guardians, staff, caregivers) on the same eat-better page helps to solidify sustainable change for individuals with specialized needs. Sticky.
We disprove longstanding, erroneous assumptions that pharmacological complications and/or "the disability" are at the crux of so much poor health for people with specialized needs. And as the cherry on top of this performance-based cake, we keep demonstrating that healthier meals don't have to cost more than less-nutritious options. Further, My25 impacts a majority of individuals (not just the 5% most at-risk) by improving clinical health, social health (SDoH), person-centered choice, engagement, and enjoyment of life—all while medical care/medication costs and grocery expense decrease (My25 is the nation's SNAP maximizer).
For My25 Choice subscribers (LTSS and HCBS settings), we simultaneously enhance operational efficiencies . . . streamlining/foolproofing inexperienced, high turnover staff to meet stakeholder, compliance, accreditor, and licensor expectations.
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Mainstay is the name of our company and My25 is our core brand defining a full line of digital products geared to human services and healthcare innovators. We span 36 states, hundreds of subscribing organizations, and tens of thousands of people with specialized needs—including individuals with IDD, behavioral and mental health challenges, Down syndrome, autism, and TBI; clients in recovery and rehabilitation; the elderly; and even some in mainstream sectors. These individuals live in waiver, supported/independent living, smart home, home-based, and ICF settings.
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Our co-founders, Jim Vail and Sylvia Landy, sold their first start-up as a nationwide entity to a Fortune 500 healthcare leader. You can't keep highly successful, social-impact drivers—two Northwestern Kellogg MBAs—from further innovating and orchestrating positive change.
Today, Jim and Sylvia spearhead all aspects of Mainstay/My25 with their dedicated team of nutrition, preventive health, disease management, culinary, grocery, engagement, education, technology/A.I., human services and business professionals & partners. My25's nutritional basis centers on the Dietary Guidelines for Americans, the USDA's Healthy Eating Index, rebalancing the plate, moderation vs. deprivation, and that super nutrient: fiber.
Jim and Sylvia often point out, "There aren't adverse side effects from eating the right foods in the right amounts. Why not catalyze this habit/behavior change to last a lifetime?"
Give a person a fish and you feed them for a day.
Teach a person to fish and you feed them for a lifetime.